Nike Cumulus
Design for Web + Mobile
Stylescaping
The visual identity of Nike Cumulus takes notes from the larger Nike brand, maintaining its bold type and athlete-focused photography. Nike Cumulus’s brand carries over the original Nike’s energy and motivational tone, combined with a lighter and approachable look and a cloud motif. Overall, this brand was designed to evoke feelings of effortlessness, weightlessness, and freedom in our audience.
Illustrator
Figma
A conceptual sub-brand of Nike targeted towards college student athletes who need assistance balancing their academics with their athletics. Taking into account interviews from student athletes and coaches, the Nike Cumulus app provides resources for students to simplify their schedule and improve their efficiency.
The branding and general concept of Nike Cumulus was created in a group of myself and three other designers, and the layouts for the Nike Cumulus app + its information website were designed individually.