Kits4Kids

WYTV7 is a nonprofit organization based in Charlotte, who has formed a partnership with Kits4Kids: a project aiming to provide first responders with care packages that they can give to children during emergency. The task was simple: create several graphics for WYTV7’s social media, with the goal of raising awareness for Kits4Kids.

The output consisted of three graphics designed for Instagram: one featuring first responders and brief details about the project, one including a more in-depth explanation of Kits4Kids, and one to help guide viewers towards a WYTV7’s informational video about Kits4Kids on their Youtube page. Each post was designed to be clean, simple, and easy to understand without overwhelming viewers with information, while maintaining WYTV7’s existing brand language from their website and previous social media posts.